Apple’s Business Strategy

Tim Cook (Steve Job’s temporary replacement) sez:

  • iPhone has seen terrific rating from customers. Software is the key ingredient, and we believe that we are years ahead of our competitors. […] We view iPhone as primarily a software platform, which is different from our competitors. We don’t mind competition, but if others rip off our intellectual property, we will go after them.

Is this guy really arrogant enough to believe that the iPhone’s software is years ahead? Granted, it is good, but it’s not revolutionary. As an example, Microsoft developed a system very similar to Mobile Safari, called Deepfish, long before Apple did. Plus, iPhone doesn’t even have Copy & Paste yet!

I’d normally support respecting patent law, but this quote is in response to a question regarding how the iPhone will remain competitive. Suing the other guy is a really sleazy way to “stay ahead”. Plus, Apple has a history of patenting arbitrary crap. For example: they have patented multi-touch screens, lanyards, and mobile solar cells… even though they didn’t invent ANY of them! This is called patent trolling, and it’s a roadblock to progress.

Source: Engadget